There are subtle differences in the English language that when used by businesses on their websites, emails and other advertising materials can make or break a sale.  Professional copywriters and marketers study and A/B test different words and phrases in great detail and depth to see what sells the best. …

When it comes to advertising on any platform, whether it be search engines, social media, radio/TV, etc., we have to ask ourselves, “do my potential customers use this platform?”  As of 2018, Facebook has about 2.23 BILLION users, so it is safe to say that there are plenty of people on …

When I first started my photo booth business, I purchased the obvious items, the photo booth, prop table, props, hand-truck, totes, scrapbooks, USB drives, etc.  But when you are new, there are things that you won’t think of until you’re working an event and realize, “_____ would really come in …

I, like most photo booth business owners, have a Facebook page for my business.  After a busy weekend of events, it is common practice to upload a few of the best photos to my Facebook business page in hopes attracting new customers and staying in the forefront of current and …

No matter how brilliant your photo booth setup is, if people don’t know you have it, you’re not going to make any money.  Basically, a sales funnel illustrates how to go about generating a sale from start to finish.  This process consists primarily of the sales process, the path through …

As a photo booth business owner I spend my share of time and money chasing after new leads and customers, as we all need to and should be.  However, those “warm” leads who have already “raised their hand” by reaching out and asking for more information, but haven’t yet placed …

Let me preface this post by saying I know that this is a topic that photo booth business owners disagree about.  My decision to not advertise the pricing for my photo booth rental business is a carefully researched, tested and calculated one that works for my local market.  I believe …

As a man, when I need to purchase let’s say a new shirt, I’m likely alone and in and out of the mall or department store in less than 10 minutes.  I find the size, color, and as long as the price isn’t crazy, I’m done.  I’m not going to …

About once a month we get that call, email, or text from our dream customer. They don’t care what the price of a photo booth rental is; they just want to book the photo booth immediately.  I wish that we could get these calls all day. However, the reality is …

A big part of what gets me excited about marketing is simply being found out there in the depths of the internet, especially with all of the competition out there.  I can remember exactly where I was when that first email came in from a customer looking for more information …