No matter how brilliant your photo booth setup is, if people don’t know you have it, you’re not going to make any money. Basically, a sales funnel illustrates how to go about generating a sale from start to end. This process consists primarily of the sales process, the path through which you direct your customer to renting your photo booth.
Here are the stages of a typical sales funnel.
- Generating leads
- Attracting prospects
- Conversion/Creating Customers
In short, you cast your net out far and wide, attract leads, acquire prospects and convert those into customers. Many people may be initially interested, but fewer care to hear more and even fewer are able and willing to purchase.
A lead can be anyone under the initial casting of the net, a prospect is one who’s interested in your invitation and actually expresses their interest to you, while a customer is the person who commits to and actually rents your photo booth.
We’ll go deeper into all of these stages in the future, but for now I think this infographic is a great “1,000” foot view of how this works. This is not the end all be all of photo booth marketing but it’s a great start. Keep in mind this is for selling “B2C” (business to customer). We’ll cover selling B2B (business to business) in the future.
I hope this helpful, please feel free to steal and share it. If you’d like a PDF of this infographic, send me an email and I’ll send it to you.